LunaRose Cottage
LunaRose Cottage is an active ecommerce brand focused on curated home decor, crystals, vintage-inspired treasures, seasonal collections, and apothecary goods.
Brand Identity Concepts
Brand Identity Exploration
A selection of logo directions and visual identity concepts explored during the creative process.
Celestial Icon
Refined Rose & Moon Graphic
Botanical Script
Editorial signature mark
Stamps & Seals
Apothecary jar seal
Word Mark + Icon
Celestial wordmark with floral moon icon
Color Direction
Color Direction
Early palette exploration used to establish mood, positioning, and visual consistency.
Moonlit Apothecary
Soft mystery, modern femininity, and curated calm.
Crystal & Sage
Ethereal, grounded, and elegantly refined.
Twilight Garden
Romantic dusk tones for an enchanted brand world.
Vintage Bohème
Warm, lived-in, and rich with handcrafted character.
Project Overview
A real ecommerce brand, built end-to-end.
Built and operated by Commerce Atelier as a real-world example of ecommerce strategy, visual merchandising, brand development, Shopify design, and customer experience.
Brand Development
A distinct voice and aesthetic that connects decor, crystals, and apothecary into one world.
Shopify Design
A custom storefront designed for editorial presentation and frictionless checkout.
Visual Merchandising
Considered product styling, imagery, and collection pairings throughout the site.
Customer Experience
Discovery, browsing, and checkout flows shaped around real shopper behavior.
Content Strategy
Copy and storytelling that elevate each product beyond a simple listing.
Ongoing Operations
An actively operated brand - continuously refined, merchandised, and grown.
Services Demonstrated
Capabilities on display.
Brand Strategy
Shopify Development
Visual Merchandising
Content Strategy
Email Marketing
Collection Architecture
Customer Experience
Seasonal Merchandising
Email Campaign
On-brand campaigns built for the inbox.
A sample New Arrivals campaign that carries the LunaRose visual identity into the inbox - consistent typography, palette, and iconography paired with a functional, mobile-aware layout that renders cleanly across major email clients.
On-Brand Visual System
Logo, palette, and serif/script pairing carry directly from the storefront into the email.
Functional UX
Clear hierarchy, a single primary CTA, and tap-friendly buttons sized for the inbox.
Responsive Layout
Desktop and mobile compositions render cleanly across Gmail, Apple Mail, and Outlook.
Conversion-Focused
Hero imagery, value props, and a shoppable lockup designed to move subscribers to the new collection.
Key Features
What makes this project stand out.
Custom Shopify storefront
A bespoke Shopify build tailored to the LunaRose brand voice and aesthetic.
Editorial merchandising
Product presentation that reads like a curated magazine rather than a catalog.
Collection-based navigation
Clear pathways grouped by mood, season, and category to aid discovery.
Mobile-first shopping experience
Optimized layouts, tap targets, and checkout flows for smartphone shoppers.
Brand storytelling
Voice and visuals that connect each product to the broader LunaRose world.
Product discovery strategy
Cross-merchandising and pairing logic that surfaces relevant items naturally.
Seasonal collection planning
A merchandising calendar that keeps the storefront fresh and relevant.
Customer retention foundation
Email capture, post-purchase touchpoints, and loyalty-ready structure.
Project Outcome
A working, living brand.
LunaRose Cottage demonstrates how intentional branding, merchandising, and ecommerce strategy can work together to create an engaging customer experience and scalable online business.
Unlike the concept projects featured in the portfolio, LunaRose Cottage is an active ecommerce brand currently being developed and operated by Commerce Atelier.
Explore LunaRose Cottage
Experience the complete brand, customer journey, and merchandising strategy firsthand.
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